What is Ad Integrity and Brand Safety

Ad integrity and brand safety are important considerations in the world of online advertising. Ad integrity refers to the honesty and accuracy of an advertisement, while brand safety refers to the protection of a brand's reputation and image.

Ensuring ad integrity means ensuring that advertisements are transparent and truthful, and that they do not mislead or deceive the viewer. This is important because dishonest or misleading advertisements can harm the credibility and trustworthiness of a brand.

Brand safety, on the other hand, is concerned with protecting a brand's reputation and image from being associated with inappropriate or offensive content. For example, if a brand's advertisement appears on a website with controversial or offensive content, it could damage the brand's reputation and alienate potential customers.

Both ad integrity and brand safety are important for the health and success of a brand, as they help to build trust and credibility with consumers